Token launches: the plan in one page
A small crypto-native team that launches tokens as a repeatable machine: we pick the hook the market is paying for, build the token so holders get paid in something real, and line up the second move before day one. We earn a fee on every launch and a share of the upside on the ones that run.
Assumes Solana as the launch chain, on a token setup we control. Thomas is confirming this; if the chain changes, the plan holds and only the build changes.
1The opening
The launches that ran this summer had one thing in common: holders got paid, automatically, in something they already wanted (a tokenized SpaceX or Nasdaq share, ZEC, dollars). Every launchpad now copies the mechanic, and the copies fail. What won was being first in a new payout asset, in the week that asset was in the news, with a second move lined up for when the first week fades.
Those three things are choices made before launch. That is our opening: we have the data on what worked, a launch design that fixes what broke, and, through the market-making firm, the second move most launches never get.
2The evidence
- 54 tokenshit $20M within 7 days of launch since July. We put 12 of them on a clock from 30 days before launch to 7 days after.
- First, not copiesAfter the SpaceX-paying token got its Binance listing, 78 tokens copied the idea within a week. None closed a single day above $1M.
- $2.8M paid outZCAT paid its holders about $2.8M in ZEC in its first weeks and still holds around $58M. The SpaceX-paying token showed $246K paid out at hour 29, and that counter was its viral post.
- The second move decidesThe tokens that held had a listing or locked supply behind them (the SpaceX-paying token is still worth about $147M). The ones with only attention behind them are down 66% to 98% from peak.
- 27 open slotspayout assets on Solana liquid enough to use and not yet claimed by any token. About 10 to 15 have a strong enough story to lead a launch. Fame is not needed: first plus in the news that week is what ran.
Honest limit: these are patterns among winners. Most launches do not run, and the fast ones give back the most (tokens that got to $20M inside a day are a median 90% below peak). The comparison against launches that did not run is still in progress.
Runner analysis: charts and all 12 clocks →3How we run a launch
Five layers. Each one covers the failure the data found in the one before.
- The hookA payout asset nobody owns yet, tied to that week's news. We track which are taken and how the first token in each did.
- The fundingA small trading tax that buys the payout asset and sends it to holders. It steps down to zero by about day 14, and the switch is then turned off for good, visibly, on-chain.
- Ours: keep or forfeitHolders earn rewards that vest over 72 hours. Sell early and your pending rewards go to the people who stayed. Snipers fund the holders instead of the other way round. The caller line writes itself, something like "sellers have handed holders $312K so far".
- Ours: the live receiptA public page: paid so far, forfeited by sellers, what each wallet has earned and when it vests, plus share cards at milestones. The screenshot every winner's callers posted, handed to them daily.
- The second moveBooked with the market-making firm before launch, timed for days 7 to 14: liquidity depth, exchange listings, and the tax end date as its own event.
We build the engine once (about 4 to 6 weeks for one engineer). After that, each launch is one config file, a checklist and about two days of our time. That is what makes it a machine rather than a string of one-off jobs.
4The money
Two income lines. Fees protect the downside: a launch coordination fee from $30K to $50K, rising with the project's launch budget (10 to 15% of a $1M budget), plus a live launch situation room from $25K. A share of the upside: 10% of the launch tax while it runs, taken in the payout asset through a public treasury, never in the client's token, and shown on the receipt page.
What the tax share alone is worth, replayed on real 14-day trading volumes (estimate):
| Quiet launch | Medium run | ZCAT-size run | |
|---|---|---|---|
| Traded in 14 days | $1.3M | $34M | $185M |
| Paid to holders | $42K | $476K | $4.1M |
| Our 10% of the tax | $4.7K | $53K | $455K |
| Our cost | about $0.3K | $1K to $11K | about $4K |
Add the fees on top of each column. The token buys the payout asset itself from its own tax, so we buy nothing; liquidity is the market-making firm's. The engine costs about one engineer-month once, and one medium run pays it back.
On the ladder below the launch: a $500 market report and a $5,000 readiness report with a walkthrough call. Both bring projects in and pay for themselves. Full ladder on the game plan page.
5What we are careful about
- No price promises. No market cap, volume or holder targets, no fake volume, no hidden allocations. Our readiness report can say "not ready".
- Solana's one gap. Binance's early listing programme has not picked a Solana token since January, so the second move on Solana comes from the market-making firm and tier-2 exchanges. This is why the firm matters.
- Legal. Paying holders from a tax, and our share of it, get a counsel review before the first client launch.
- Independence. The firm earns when launches happen; our verdict sometimes says wait. We agree up front that our verdict stays ours, with no referral fees either way.
6Who does what
| Thomas | Signs every verdict, directs the market-making setup, go or no-go. |
|---|---|
| Rook and agents | Data, reports, the engine, the receipt page, live monitoring. |
| Elie | Client lead: intake, walkthrough calls, vendors. |
| Hayden | Deal flow and the relationship with the market-making firm. |
| Market-making firm | Outside the core. Sends projects, provides liquidity under its own contract with the client, runs the second move with us. |
7The ask
- A yes to run this as the plan for the next 30 days.
- A call with the market-making firm in week 1, to confirm three things: liquidity for a Solana launch; their last three Solana exchange listings and how fast they came; and our verdict staying independent, no referral fees either way.
- The firm's first 3 to 5 projects through our intake, so the first paid report lands by 29 Oct.
- Week 1 · to 6 OctFirm call. Chain locked. Engine build starts. Keep-or-forfeit tested on ZCAT's real trading history.
- Week 2 · to 13 OctFirst market report on sale. Readiness report template. The firm names its first projects.
- Week 3 · to 20 OctIntake calls. Readiness report offered at $5,000. Test run of the engine on a test network.
- Week 4 · to 29 OctFirst paid report walked through. First coordination proposal out. Engine ready for a first launch in early November (estimate).